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When you look at a chapter overall these are the typical things we look at: academics, leadership, philanthropy, sisterhood, popularity (socialness), and attractiveness. KD is very strong in the first three, but is sub par in the last two categories. Houses that are generally ranked over them in mid tier are stronger in all categories versus tan just a few. That is why KD, zeta, sigma, and phi mu, are all ranked in bottom tier. It's not that they're bad houses by any means, it just means other houses are stronger. PNMs look for houses that can offer lots of different things, not just a "one trick pony." In KDs case, they only offer girls involvement and acAdemics.