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Poster Name:
Missing Metric

Poster Message:
You left off a very important metric: member retention from fall to spring. This can easily be determined: Fall Total Members minus Spring Active Members. The Fall Total shows how many actives came back after summer plus new members they recruited, for total membership. The Spring Active Members shows how many members came back to their chapters after fall semester. There are always December graduations affecting the Spring Active Members number, and any chapter will graduate more than the others in a given year. So looking at that difference over a 2 or 3 year period will show consistent patterns of chapters that can and can not retain their members. Retention is an overall indicator of sisterhood, loyalty, enjoyment, and who only used the sorority for one semester for parties, insta and tiktok. And also grades, because you can't be in your sorority after you've flunked out of school.