recruitment

Similarly ranked chapters are usually not similar at all in personality or overall vibe. Rankings including personality differences:

theta
kappa/tridelt (kappa is known for being hotter and tridelt is known for being more fun)

aphi/pi phi (aphi is known for being prettier but boring, pi phi is known for being fun and more chill)
dg

gphi/zeta (gphi is a bit edgier and more fun to party with, zeta seems to have better sisterhood)
kd
dz

chio/achio (achio is quieter and sweeter while chio is more of a mixed bag)