winterfest seeding

Is there any real reason why fraternities who raised the most money for Winterfest (ie DTD who raised the most, pi kapp, ) got the worst seeds in the tournament? Doesn’t seem to make sense since phi psi or sig ep didn’t raise nearly as much money as them. I really don’t understand why Fiji is in it at all since they raised very little money. If there is more criteria for seed placement rank, please explain. I understand you make think it doesn’t matter because the real goal is the raise money for charity, but a higher seed based on how much money is raised incentivizes frats and sororitys to raise more money. Without it, only the charity we are supporting gets hurt. Someone please explain.