cob fall social media

So I know this sounds stupid but because COB is all virtual, how important is instagram in getting a bid? I'm a transfer and I am not into social media and I keep myself on private and only follow or allow people to follow me if I know them and are in my life (like actual good friends who I see a lot) and wasn't worried at all about rush cause I know my personality until everything became virtual. I don't have a lot of followers and forced myself to put my account to public so at least the girls can see who I am. Do the sororities put a huge importance on social media presence?