sophomore rush

Hey y'all, I might be transferring next fall as a sophomore and I was thinking about going through sorority recruitment. I was just wondering how competitive it is, and if sophomores were already at a disadvantage. I'm not worried about tiers at all, and would really just be happy if I get a bid, but I honestly want to know what matters in rush. Are recs and family money important factors? And do looks/instagram followers matter? Obviously I'd prefer he answers to be no but I just want to know what I'd be up against