sorority ig pages
by: sororityigConsidering rushing next year so I've been looking at the instagrams of some of the sororities. Some look way better and seem so much more active than others. Not a big deal but am curious ab how they run. Are they ran by one member or a few?
#1 by: answer
I think theyre ran by one member. But if you're wanting to rush I'd encourage you to not judge them by their ig's! I rushed this year and the sorority I ended up joining has been great but in all honesty our page isn't ran well at all. I think kkg and dg do really great jobs with theirs, so props to whoever runs them!
Commentby: yepDec 16, 2019 1:05:09 PM
Yeah I agree that ADPI has a good one...gamma phi is really bright and too much contrast for my preference. Love to all of them though, I'm sure their girls work hard on their pages too.
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by: HmmDec 16, 2019 10:28:15 PM
by: HiDec 17, 2019 1:08:57 AM
#2 by: yes
The person typically posting is one member in a more junior role (director or chairwoman) who "reports" to the VP Marketing or Public Relations in that chapter, and the VP will have a lot of say in what gets posted, the style, colours etc. And then there is usually an alumni advisor for marketing or pr as well, and each chapter's international will also sometimes give feedback at annual exec conferences. And each chapter will try and match it with their target member and vibe they are going with for the year
None of that is to say it is always done perfectly for each chapter as everyone is volunteering their time and sometimes it can be really hard to get good photos from members of your chapter (people take blurrier phone photos rather than high quality ones) or it ends up being a lot of the same girls because they're the ones that show up to all of the chapter events. But it does usually help to have someone in the role that is in media studies or marketing as part of their degree and some experience with it
by: mhmDec 17, 2019 4:55:42 AM
Also each time a new exec starts for the year they talk about their goals, what kind of members they want to recruit, what things the chapter needs to work on and try to shape their marketing towards that. and right now it's finals/not recruitment season as well as new execs transitioning in so most sororities are not going to have IG as a priority rn.
Traditionally when a sorority has had a fire insta/social media presence done they've had a girl(s) that are really talented with photography, videography, design, social media management etc which doesn't always happen so you'll see chapters (and the UBC Sororities IG) really fluctuate in terms of quality depending on the year
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by: Sorryno Dec 25, 2019 3:20:31 PM
Their aesthetic is but maybe try advertising the cute girls in their sorority bc the ones who were recently featured ain’t it
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by: Not truDec 16, 2019 3:18:50 AM
ADPi and gamma phi hav the most aesthetically pleasing instagrams
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