self ranking

Why do people seem to care so much when they THINK a house has been self ranking. Don't understand the need to go blast the house page without any specifics. Just comments like NO, STOP, ect. Is it just because these other houses are full of mean girls who must have all the attention and constantly be told how great they are? That they have to go put everyone else down in the process of trying to raise themselves up? Really?
If a house truly self ranks, wont the truth of constructive comments and time balance everything else out?
Just sayin', get a life.