the most important thing to keep in mind when rush

As much as we like to talk about rankings on this site (its kinda the point of it), you shouldn't pay too much attention to it when rushing. The most important thing is rush where you fit in and where you like the brothers. In the end, how well you fit in with everyone there is the only thing that matters.
When I rushed, I joined a fraternity that most people would not consider top tier by any means, despite receiving bids from "better" fraternities. I'm glad I made that decision because I fit in much better here then I would have over at any of them.
So take these reviews with a grain of salt. You join a fraternity for the brotherhood, while social status, house, ect are all minor in comparison. Just my two cents