The truth about Theta

As new member director for my sorority, Kappa Alpha Theta, I can say there are parts of my chapter that are strictly image based. My position is one that fuels the idea that sorority women have a perfect, put together look. In organizing events, I find myself pushing for an image that makes girls to want to be friends with us and others to want to be us.

It’s not all planned to best reflect our values, but to best reflect our brand — especially online. This is why sororities' Instagrams don't always communicate those values — the focus is more on the image as opposed to substance.

The competitive nature of Greek life used to focus on philanthropy, but the attention is now placed on content and looks over fundraising and sisterhood, which has been notably impacted by social media. As social media evolves so do sororities' perceptions of perfection.
(Go read the rest of my article: www(dot)statepress(dot)com/article/2019/04/spopinion-sororit ies-are-not-all-blondes-and-selfies)