rankings and positivity

I like this site for the ability to rank and get honest opinions from everyone. However, it's really annoying to see people self rank in order to create a better perception of that organization. The bottom line is that others will see organizations for what they truly are. If AOPi for instance, was really one of the top tiers at App, they would not have to self rank so much. My point is that sororities should really focus on themselves and how they treat others, and positive rankings will come. You can't create this illusion and I honestly think it's more important to focus on your organization and your interactions with others.